Final visuals/demo from my wireframes
Windows Live Campaign manager based on the CM Blueprint
Campaign Manager BLUEPRINT
Role: UX Lead
When Adobe acquired Omniture, I was part of a skunkswork team that endeavored to harness the power of our marketing technologies and integrate them into a holistic solution (Digital Experience Blueprints) that will deliver tangible value for our most strategic customers. I lead the team to create the campaign management blueprint that would address a customer’s need to create, manage, and deliver compelling campaigns across multiple devices. Early validation with customers like Microsoft Windows Live, the Microsoft Global Marketing Organization, Coca Cola and others.
Responsible for:
User research (recruitment, script, interviews, and synthesis)
Personas definition
Workflows/IA/Wireframes
Stakeholder presentation
Flows I created to show campaign ecosystem and main workflows
